What is an ethical and eco-responsible brand?

For years you have consumed naively without worrying about the ethical and eco-responsible aspect of the products you buy. We have all done it. It's never too late to take an interest in better fashion: ethical and eco-responsible fashion

For some time now, the consumer has had an awareness and has begun to take an interest in the human and ecological cost of production.

In this article, we explain what ethical and eco-responsible fashion is and how to recognize one.

 

What is an ethical brand?

An ethical brand is a brand that pays particular attention to the human behind each garment.

A brand that ensures that each person involved in its production chain has worked in good conditions, and has benefited from fair and equitable compensation.

A truly ethical brand appreciates the work of artisans and ensures that it is rewarded. It makes it its mission and its DNA.

Gone are the murky working conditions in distant factories that exploit workers and sometimes even employ minors.

An ethical fashion brand most often takes care to work with workshops that are geographically close to its headquarters, this allows proximity with the teams and therefore ensures that the craftsmen are in the best working conditions.
This proximity also allows meticulous production monitoring and a result with neat details.

 

What is an eco-responsible brand?

The eco-responsible aspect implies an interest in the planet.
The goal of any eco-responsible brand is to minimize its impact on the environment.
Every production requires destruction, but alternatives exist for more conscientious production.

Some brands use already existing fabrics for their production.
Other eco-responsible brands choose to use the ends of fabric rolls from brands whose production is bigger. This allows for upcycling and avoiding waste.

Beyond production, the impact on the environment must be monitored throughout the distribution chain of an eco-responsible brand: The packaging must be less polluting.

 

What are the commitments of an ethical and eco-responsible brand?

An ethical and eco-responsible brand must align its values ​​throughout its chain, from production to the parcel at the customer's doorstep.
In addition to ethical production and eco-responsible sourcing, the packaging must be environmentally friendly.

There are several alternatives to polluting plastic: a compostable bag, recycled and/or recyclable cardboard.
The means of delivery can also be eco-friendly, depending on the nature of the business: delivery by bicycle or electric vehicle.

 

What is sustainable fashion?

Fashion is sustainable through the choice of its natural materials, through its manufacturing processes based on recycling also called upcycling.
Sustainable fashion is also a fashion that breaks free from trends and favors timeless cuts, a design that can be worn by you, your child, and your grandchildren years after your purchase.
In the continuity of this approach, a garment that adapts to the body and adjusts if you gain a few pounds is very appreciable: It is better to invest in adjustable pants than to have to buy new ones when you go a size up.
The human body evolves, and it is up to fashion to adapt to it, through oversized cuts, adjustable sizes, and timeless pieces.

 

Why opt for ethical fashion?

If you have reached this point of reading, it is because the answer to this question seems obvious to you.
But we are going to tell you why to opt for ethical and eco-responsible fashion:

• To have a quality piece that will last over time
• To take a step towards responsible consumption
• To preserve the environment in which you live, and ensure a decent climatic future for your children, your grandchildren, and your great-grandchildren.
• To fight against poverty and precarious working conditions.

 

How to recognize an ethical and eco-responsible brand?

It would be necessary to examine three axes of a brand to know if it keeps ethical and eco-responsible commitments:

• The transparency of the ethical manufacturing process: the place of production must be indicated on each garment.
• The transparency of the sourcing process: the origin of the fabric and its quality are a very telling indicator.
• The distribution process and the packaging used.

 

Where to find an ethical and eco-responsible brand?

In  MAISON BEIGE,  we have chosen to respect the human and the nature behind each of our creations.
Our mission is to offer ethical and eco-friendly fashion while ensuring a nice aesthetics of the garment.